Smart Selling B2B

Selling is easy: not hard but smart

In an increasing number of positions people need to sell. Yet many of them do not see themselves as salespeople and never wanted to be one. Engineers, chemists and nurses are suddenly responsible for customer acquisition. The reason for that: specific competency is becoming more and more important. The classic salesperson, who has no idea but promises a lot, has therefore - at the latest now – seen their best days.

However, the selling experts are struggling with their own prejudices about selling and are therefore having a hard time with the new task. It’s therefore good to know that selling can be different.

If ease and common sense come into the equation, good sales conversations become possible. Standard claims and manipulation have failed. The aim is honest and professional advice with the goal of making sales where they are useful. True to the motto, selling is simple: two people consider if they can do useful business with each other. Period!


  • Selling is easy. Period!
  • Credibility sells
  • Without targets, there are no sales
  • Persuasion doesn’t work – instead, talk to each other
  • Customers want to buy
  • Professionals use their common sense

Franziska Brandt-Biesler

Franziska Brandt-Biesler hat einen Weg gefunden, Verkaufen zielsicher und leicht zu machen: Zwei Menschen prüfen, ob es sinnvoll ist Geschäfte miteinander zu machen. Punkt!



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