Trainings & Workshops

Selling in technical sales…

…is not comparable to “normal sales“ and that is true in many aspects:

  • Complex and special expertise is more important and demanded by the clients
  • Sales people have a specialist background and seldom are “born sellers“
  • Communication, sales, and negotiation skills are not a given and must be developed first

In my job as sales trainer for technical sales I almost always deal with people that come from a technical background. They are engineers, technicians, scientists and IT experts, used to working in a laboratory or who have similar backgrounds. All of these professions have one thing in common: they require a type of person that is conscientious, analytical and factual. That leads to some challenges. Most of these people find it difficult:

  • to sell actively instead of “just“ consulting
  • to lead difficult negotiations in tough contested markets
  • to build new target groups
  • to build relationship networks in order to sell more and better
  • to negotiate with professional buyers that are not interested in technology

These are just some examples. Perhaps you know these or others from you daily practice. Therefore, it’s even more important that seminars match your company.

In my company DIE VERTRIEBSWERKSTATT (The Sales Workshop) I do not offer ready-made seminar concepts. Each seminar is tuned individually to your company, your offers and your clients.

For the development of your team members I offer different modules to implement individually or to combine to a sustained development process:

Franziska Brandt-Biesler

Franziska Brandt-Biesler hat einen Weg gefunden, Verkaufen zielsicher und leicht zu machen: Zwei Menschen prüfen, ob es sinnvoll ist Geschäfte miteinander zu machen. Punkt!



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