Some speakers do not seem to know any price limits at all. Others, on the other hand, are constantly under pressure. Where do these different ways of thinking come from? And above all, how do you get out of the price screw and rise to the fee-winners?
Quite simply, learn to think like the expensive colleagues. What they do differently from you, you will find in this speech by Franziska Brandt-Biesler.
It's always the same mechanisms, thinking patterns and negotiating strategies that can help you to get out of the "average-price jungle". And by the way, your price increases your reputation automatically. Expensive biscuits taste better than cheap ones.
- The fee is in your head
- Buyers are powerless
- The decision has already been made
- The price is not decisive
- Expensive cookies and expensive trainers are better