Franziska Brandt-Biesler

Not hard but smart

I am - like many who work in technical sales today - not a born saleswoman. In the middle of the 1990s, after very different career steps, I ended up by chance (or destiny) in the sale of a logistics company. Working with people was great for me from the beginning, but selling initially felt unpleasant and difficult.

Fortunately however, I had good sales trainers who got me into the field step by step. Through this, I learned two things: first, that selling is not so difficult, and secondly, that I would like to become a sales trainer. My profession had found me.

In 1999, fate once again hit my life. A professional change forced me to think again and I decided: "Now I do that." It was a leap of faith; I was only armed with a trainer apprenticeship and some sales experience, and in 2000 I became an independent sales and negotiation trainer.

Today I practice my profession with passion. Technical sales are particularly important to me. I enjoy the straightforward, rational and pragmatic approach of technical experts and like to enrich them with the "irrational" human side of selling. The platform for this is my sales office. I love selling, especially the chance of teaching it to others.

From my own mistakes I’ve learned and brought my experiences into my own sales strategy: SMART SELLING B2B.

I teach my knowledge in trainings and workshops, coaching and lectures - I am also a lecturer at the Lucerne University of Applied Sciences. In 2012, I won the bronze international German training prize with a seminar concept for a pharmaceutical company.

My sales philosophy fits into one sentence:
Selling is simple: two people consider if they can do useful business with each other. Period!




Franziska Brandt-Biesler

Franziska Brandt-Biesler hat einen Weg gefunden, Verkaufen zielsicher und leicht zu machen: Zwei Menschen prüfen, ob es sinnvoll ist Geschäfte miteinander zu machen. Punkt!

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