Franziska Brandt-Biesler

Not hard but smart

Like many that work in technical sales today, I am not a born saleswoman. In the middle of the 1990s, after very different career steps, I ended up by chance (or destiny) in the sale of a logistics company. It took a while to become friends with my new job, but today I love selling and sales training passionately.

Since I founded my company in 2000 I found out more and more that technical sales is the target group that suits me the best and I them. Today I am completely specialized in sales training for technical sales teams.

I enjoy the straightforward, rational and pragmatic approach of technical experts and like to enrich them with the "irrational" human side of selling. As a trainer and coach I have gained quite some knowledge about people and love to share it with my participants.

My clients agree that I am able to convey the fun and creative side of sales even to deep-rooted “non-sellers“. Therefore I especially use a lot of common sense.

I love selling and the chance to teach it to others. I learned from my own mistakes and from these learnings developed my own sales strategy: SMART SELLING B2B.

I share my knowledge in training and workshops, coaching and talks. In addition to that I am a lecturer at the Lucerne School of Engineering and Architecture (Lucerne University of Applied Sciences and Art). In 2012, I won the bronze international German training prize with a seminar concept for a pharmaceutical company.

My sales philosophy fits into one sentence:
Selling is simple: two people consider if they can do useful business with each other. Period!




Franziska Brandt-Biesler

Franziska Brandt-Biesler hat einen Weg gefunden, Verkaufen zielsicher und leicht zu machen: Zwei Menschen prüfen, ob es sinnvoll ist Geschäfte miteinander zu machen. Punkt!

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